LifeinCbus is a Columbus campaign that focuses on life in Columbus, why people should move there and what Columbus has to offer. Now, LifeinCbus has a new campaign running in D.C. where their ads can be found in D.C. Metro stations, encouraging millennials to move to Columbus.

Although Columbus movers are proud of their city and appreciate the business that LifeinCbus ads could generate, there is a lot of skepticism over how this can negatively affect D.C. The ads boast that Columbus has a lower cost of living and is therefore more affordable for people to live. LifeinCbus’ target audience is young professionals, particularly between the ages of 25 and 35, also known as millennials. Why is this their target? Because millennials are the age group that are more likely to move sometime soon, and when they consider moving, LifeinCbus wants them to move to Columbus. Millennials are also the future, so a city that has a lot of millennials into the area is more likely to flourish in the long run.

The median millennial earning in D.C. is roughly $54,000 and in Columbus it is $36,000. Although a millennial could earn more money in D.C. the high cost of living is what hurts them. Since the median rent in D.C. is $2,000 and only $670 in Columbus, after rent, a millennial living in Columbus would have $5,000 more in disposable income annually. However, the only way that moving to Columbus from D.C. would benefit a millennial, is if they make below the median income, since most D.C. residents have roommates to split rent and no car in the city that they pay for.

Regardless of whether a D.C. resident is living at or above the median income or not, homes in Columbus cost nearly one-third that of D.C. Furthermore, childcare costs are 75% less in Columbus, making Columbus the perfect city to move to anyways.